<p>As your business grows from start-up to regional player and beyond, you may be reluctant to embrace what you see as the inevitable "corporatization" of your enterprise–the transition from feisty upstart fueled by passion to a complex organization with carefully delineated responsibilities and commitments. Many business owners resist this Gear Shift, and as a result, their enterprises suffer and may even fail.</p><p>A key to making this transition is to understand and unlock the personality types of your team to accelerate your business by leveraging their personality profiles for maximum effectiveness. You can do this by using the DISC system–the cornerstone of this book–which highlights the four primary personality characteristics: (D) Dominance, (I) Influence, (S) Steadiness, and (C) Conscientiousness. Once you understand how personalities drive a company's culture, you can make the adjustments necessary to maintain growth and generate profits while preserving what's best about your company.</p><p>This easy-to-read and entertaining book offers stories that contain valuable lessons that no business owner can afford to ignore. The stories feature people who are trying to grow their business, keep stakeholders happy, and not lose their sanity–all by slightly shifting gears.</p><p>If they can do it, so can you!</p>
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